aura farming battles gran canaria

Aura farming battles arrive in Gran Canaria

Compiled with the help of artificial intelligence, based on Spanish-language information. Source below the article.

Aura farming lands in the Canary Islands

The global phenomenon of aura battles, or “aura farming,” arrived in the Canary Islands this Sunday, specifically on the island of Gran Canaria, courtesy of the Gran Canaria Experience festival of video games and urban cultures, held at the Alisios Shopping Centre in the capital. It involves a duel between participants who deliberately perform actions, poses, or gestures to accumulate charisma, presence, and style in front of others, as if they were racking up popularity points in a video game.

Just over a week ago, this worldwide trend rapidly swept across social media, sparking passions and controversy in equal measure. Now, the Spanish video game and urban culture gathering, which has been running at the Alisios Shopping Centre since last Wednesday, has carved out a dedicated space in its extensive programme for this battle, complete with a prize and hosted by the influencer Zelika, who announced it on his social media channels, where he boasts more than 19 million followers across his platforms.

What is aura farming?

The term “farmear” derives from the English verb “to farm,” and in the world of video games, it means accumulating points or experience to level up. In this context, “aura” translates as charisma, and the objective is to gain reputation.

Although the eruption of these mass gatherings has taken all generations by surprise, the elements that comprise them are nothing new. According to Rosa Rodríguez and Sergio Moreno, professors of Psychology at the University of Granada, these battles are not a novel phenomenon, as using the body, attitude, and stage presence to control the impression you make on people is a practice that has been repeated for years in activities such as breakdancing, rap battles, jazz sessions, or voguing—a dance style born in the 1980s within the urban subculture of Ballroom, an artistic movement created essentially by African American and Latino members of the LGBTI community in New York.

Honouring the roots of the trend

And while it is not cultural appropriation as such, dancer, choreographer, and driving force behind the voguing and whacking styles in the Canary Islands, Edu Medina, stresses the importance of young people who practise this aura farming being aware of who their predecessors were.

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