Tenerife’s New Friday Afterwork: Sunset Pool Club
Finishing the working day in the south of Tenerife usually presents two options: the traffic jam on the way home, or the same old plan. However, the Hotel Bitácora has just launched a third way that breaks the routine. It’s called The UP! Club, a space designed to transform Friday afterwork into a total disconnect experience, starring a sophisticated atmosphere, an infinity pool, top-tier cocktails, and music to watch the sunset. The proposition is clear: to start the weekend in the best way possible.
An Exclusive Rooftop Escape
From 6:00 pm, the hotel’s rooftop transforms into a limited-access club where the dress code allows (and almost demands) swimwear. Being able to leave the office and, within minutes, be enjoying a DJ set in front of a pool with panoramic views is the luxury the local crowd was waiting for on their Friday evenings in Las Américas. For €15, which includes the first drink and a premium towel and sunbed service, The UP! Club offers a real alternative to conventional terraces.
Designed for Disconnection
Here, afterwork isn’t experienced from a chair; it’s lived immersed in the water or relaxed in the sunbed area while the sun disappears behind the horizon. It’s a plan conceived for those seeking exclusivity and an adult atmosphere, avoiding crowds and focusing on the quality of the music and service. With this opening, the Hotel Bitácora not only adds a meeting point to the area but also invites residents to rediscover the pleasure of a sunset dip.
A New Weekend Reference Point
Whether to celebrate the end of an intense week or simply to enjoy a different sunset, The UP! Club is the new reference point for those who know the best relaxation always happens near a pool. This initiative complements UP! & Fun, the weekend day-pass activity the hotel launched last year, which will also be running during 2026.

