Tourism

Tenerife has launched a major promotional campaign in the heart of New York City in partnership with airline Iberia. The initiative, featuring stunning videos across Manhattan, reached an estimated three million people, aiming to position the island as a premier destination for high-value American travellers. Read how this public-private partnership is paving the way for future direct connectivity.

Tenerife’s audiovisual sector celebrated a landmark year in 2025, generating a record €117 million for the island’s economy and creating over 4,200 jobs. Major international films and series, including projects starring Johnny Depp and Penélope Cruz, chose the island as their filming destination. The success underscores Tenerife’s transition from a mere filming location to an active creative hub with highly skilled local crews.

Tucked away on the Las Caletillas seafront, Ducì Heladería y Repostería Siciliana is transporting taste buds to southern Italy. From multi-flavoured tiramisu to exquisite lobster tails and cannoli, this spot has become a social media sensation. Find out which four sweet treats are causing the biggest stir ahead of Valentine’s Day.

The neighbourhood of La Florida in Tenerife is preparing its monumental Canarian stew, one of the largest in the islands. Using 70 industrial pots and over 4,000 kilos of locally grown ingredients, the event draws thousands. The feast this Saturday is the centrepiece of the Fiestas in honour of San Antonio Abad.

Sun, sugar, and a Guinness World Record – Puerto de Santiago on Tenerife just pulled off something extraordinary. A team of 150 volunteers and pastry chefs created the world’s longest turrón, stretching over 1,151 meters of traditional Canarian Christmas nougat. It’s a story about local pride, community spirit, and a whole lot of honey. Read on to find out how they did it.