avocado mojo guachinches modernos canary islands

Avocado mojo: the new sauce taking the Canary Islands by storm

Jonay Hernández and Joana Pérez have spent years travelling the Canary Islands through food. Through their project Guachinches Modernos, they have turned kitchens, traditional guachinches and local produce into content for social media. But now they have gone a step further: moving from recommending flavours to creating their own. The result is an avocado mojo developed alongside Canarian company Guachinerfe, a product that seeks to combine tradition and innovation without losing its local character.

Four months of testing

The idea did not happen overnight. Behind the product lie more than four months of trials, conversations and adjustments before a recipe was found that satisfied everyone. For Jonay and Joana, however, the biggest challenge was not just the formula, but finding a company willing to take a chance on them. “Getting a Canarian company to bet on you is very difficult,” they explain. Guachinerfe provided the machinery, raw ingredients, staff and production capacity; they contributed their image, their community and the knowledge gained from years of talking about Canarian gastronomy.

Why avocado?

The choice of mojo was no accident either. They could have opted for a trendy sauce or a product more removed from island identity, but they wanted to start with something recognisable. “Canarian mojo is something that defines us,” they argue. The avocado came in as a way to add difference, texture and creaminess to a traditional recipe without turning it into something else. That was precisely the red line: it should not taste of guacamole or anything other than mojo. And according to the pair, that is the comment most repeated among those who have tried it. Many consumers approach with doubts when they see avocado as the star ingredient, but the surprise comes when they taste it. The product retains recognisable notes of traditional mojo, such as coriander, garlic and cumin, and adds the creaminess of avocado.

Exceeding expectations

The reception has exceeded their expectations. The first batch consisted of 10,000 jars, and demand forced them to accelerate new production runs. Within days, the product began selling out at various points of sale and also sparked interest from supermarkets and catering establishments. For its creators, beyond the figures, what matters is that people do not just buy it out of curiosity, but come back for more.

A new relationship between brands and creators

The launch also reflects a change in the relationship between local businesses and content creators. Guachinches Modernos has shown that a digital community can become a real shop window for local produce. And that, when there is trust between a Canarian brand and those who have spent years telling its culinary story, it is possible to create products that bring tradition to new audiences without losing its flavour.

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