Compiled with the help of artificial intelligence, based on Spanish-language information. Source below the article.
Plátano de Canarias doubles down on La Vuelta sponsorship
Plátano de Canarias, the Canary Islands banana brand, has taken another step in its commitment to sports sponsorship by becoming the official partner of La Vuelta’s Combativity Award. The prize recognises, on each stage, the rider who has done most to entertain the crowd through attacks, breakaways, bids for victory or an especially aggressive racing attitude.
“With this sponsorship we strengthen our presence at a key time for growers, and we do so in one of the most-watched sporting events in Spain. The Combativity Award perfectly represents the values we share with sport: effort, endurance and overcoming challenges,” said Sergio Cáceres, manager and marketing director of Plátano de Canarias.
A prize decided by the fans
The Combativity Award singles out, stage by stage, the rider whose determination defines the character of the day: effort, stamina and discipline in the service of the spectacle. Unlike other classifications, this recognition is decided by popular vote; fans vote daily for their most combative rider, turning the prize into a direct link between the public and the race.
That daily voting mechanic places Plátano de Canarias in an environment of maximum audience and public interaction, in one of the most-followed sporting events of the calendar, with daily presence in the broadcast of every stage throughout the three weeks of competition.
Three weeks of national and international exposure
La Vuelta is considered the biggest sporting event under the “Marca España” banner, a platform for national and international projection that this year 2026 will start in Monaco on Saturday 22 August and finish on Sunday 13 September in Granada, after 21 stages. This framework of maximum exposure makes the sponsorship a natural opportunity to connect with millions of sports fans across Spain.
What’s happening in the Canaries – straight to your phone
News, weather alerts and practical updates – direct from the islands, in English. We live here and know what’s going on – before the international media catch up. Everything lands on our WhatsApp channel – no middlemen, no algorithm. Curated for families, expats and travelers.
Canary Islands fashion takes centre stage at MBFW Madrid
Record summer for global tourism as Spain leads the way
The giant Tenerife sandwiches that are breaking the internet
Candelaria’s new auditorium takes shape in Tenerife
Canary Islands hotels defy slowdown with record July
Canary Islands tourism tops one million visitors again in July
Tenerife’s guachinches: A taste of tradition
Where Spanish travellers are booking this summer
Hotel fire in Adeje leaves two injured
