spanish travellers holiday trends 2026

Where Spanish travellers are booking this summer

Compiled with the help of artificial intelligence, based on Spanish-language information. Source below the article.

New horizons for Spanish holidaymakers

Spanish travellers are showing growing interest in destinations such as Albania, Montenegro, Madeira and the Algarve as they seek out local culture, nature and authentic experiences, according to tour operator Soltour. However, the Caribbean, the Balearic Islands and the Canary Islands continue to hold their ground as firm favourites.

Traditional favourites still lead the way

Based on the company’s summer booking data, the Riviera Maya, Punta Cana, Samaná, the island of Sal, Tenerife, Gran Canaria, Mallorca and Menorca continue to account for a significant share of Spanish traveller demand.

Rest or explore? Travellers want both

One of the key findings of this study is the blurring of the line between resting and exploring. Increasing numbers of holidaymakers are opting for trips that combine urban cultural experiences with time to unwind on the beach.

Two distinct booking profiles emerge

When it comes to booking lead times, Soltour has identified two distinct traveller profiles. On one hand, there is the forward-planning type who arranges long-haul holidays several months in advance. On the other, there is the flexible traveller who decides just weeks or even days before departure.

According to Soltour, a Spanish tour operator specialising in holiday travel, this duality helps maintain a steady flow of bookings for August and September departures among those who wait until the last minute.

Source

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