celgan returns canarian dairy brand

Celgán returns: iconic Canarian dairy brand relaunches

A nostalgic return for a Canarian classic

Celgán never really went away – at least, that’s what Agustín Adasat Rodríguez Domínguez is claiming as he announces the return of the historic factory that closed five years ago, suffocated by the debts of its parent company, JSP. The Tenerife businessman purchased the commercial rights to the Canarian dairy company in October 2025, and now, as he puts it, it’s time to “give it a go”. His intention is to relaunch the brand and restore an emblem that was woven into the fabric of Canarian households for decades.

This revival carries a deeply personal dimension. Rodríguez’s father, uncle and aunt all worked at Celgán for years, which is why he now wants to breathe new life into something so many Canarians remember with fondness.

An outpouring of memories

The first step was a casual Instagram post (@celgan.canarias), which was immediately flooded with positive comments. “When you live abroad and come back to your roots, you want the flavours of home,” reads one comment. “The yoghurts and milkshakes of our childhood are back,” says another. The legendary liquid yoghurt with milk and cinnamon, the milkshakes, the custards, the coconut and chocolate yoghurts – everyone had their favourite, but they all became part of a brand that occupied a permanent spot in thousands of family fridges for decades.

This collective memory goes a long way to explaining the excitement surrounding its return. A single social media post was all it took for hundreds of users to start sharing childhood recollections and demanding the comeback of their most cherished products.

Behind the scenes

Behind that announcement lies nearly two years of groundwork. Rodríguez, co-owner of Funkito SL, the company behind the Pidopop brand, had been following Celgán’s situation for some time and decided to act when he learned the commercial rights were part of JSP’s insolvency proceedings. What followed was months of negotiation, culminating in the acquisition of the trade name. The deal secures the Celgán brand, its commercial rights in Spain and the European Union, along with the packaging design and identity of the products and sub-brands that defined the company for decades.

However, the old production facilities and machinery were not included in the purchase, meaning a new industrial structure will need to be designed before the yoghurts and milkshakes can return to the shelves.

What happens next

For now, the project is at its starting point. Under the banner of “give it a go”, the new Celgán has begun rebuilding its presence. Social media is brimming with requests to bring back discontinued flavours, photos of vintage packaging, and messages from those who grew up with the brand. Rodríguez himself acknowledges the road ahead is long and is avoiding committing to any dates for the products’ return to supermarkets. The priority, he insists, is laying the foundations and restoring Celgán to the position it occupied in Canarian food industry for so many years.

A brief history

Celgán’s story began in 1962 with the founding of the Central Lechera de Tenerife (Tenerife Central Dairy), established by island livestock farmers. Decades later, having become part of the José Sánchez Peñate group and one of the archipelago’s leading dairy companies, it was dragged down by its parent’s financial troubles. JSP’s insolvency proceedings in 2021 eventually led to the closure of the Los Baldíos factory and the disappearance of a brand that seemed destined to remain a distant memory. Five years on, that memory is attempting to become reality once again.

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