Compiled with the help of artificial intelligence, based on Spanish-language information. Source below the article.
Binter overhauls BinterMás loyalty programme
BinterMás, the loyalty programme of the Canary Islands airline Binter, is evolving to offer customers a more complete and flexible loyalty experience, better tailored to their needs. The programme introduces significant new features that allow members to earn and use points in new ways, progress through its tiers and unlock more benefits as they go.
A new way to move up the tiers
One of the main changes is the new method of earning tiers, which combines the accumulation of flights and tier points so that customers can advance within the programme and access new advantages as they travel with Binter.
The revamp of BinterMás also comes with a clearer, more agile and simpler user experience. Customers will be able to check their points, manage their benefits and make use of the programme’s different features more easily.
Easier redemption and more than 30 partners
BinterMás makes using accumulated points easier. Customers will be able to access their redemption options for flights, services and benefits more simply, giving every trip greater value and bringing users closer to new experiences.
The programme allows members to earn points with every flight and use them to obtain free tickets, as well as to spend them on offers from its network of partner companies, which includes establishments and services related to travel, accommodation, car hire, filling stations and shopping. This proposition extends beyond flights thanks to a network of more than 30 partner companies, allowing customers to keep earning points and enjoying benefits even when they are not travelling.
Exclusive perks as members progress
As customers move up within BinterMás, they gain access to exclusive benefits designed to improve their travel experience. These include a preferred seat, 23 kg of additional baggage, points that do not expire, points transfers and access to the VIP lounge and Fast Track, as well as priority on the waiting list, priority boarding and an exclusive telephone service, among other advantages.
BinterMás Cumbre: the new top tier
As the standout new feature of this evolution, BinterMás introduces a new tier, BinterMás Cumbre, designed for those seeking a more personalised, flexible and exclusive experience. Cumbre brings together all the benefits of the Gold tier and adds others, along with a unique system for the personalised selection of benefits, allowing the experience to be adapted to each customer’s way of travelling.
Its new advantages include extra points on the Madrid route, a fare upgrade, the option to redeem flights with discounts and a gift Gold card for whoever the customer chooses.
With this evolution, BinterMás broadens its value proposition and reinforces its commitment to a customer experience that goes beyond the flight itself: earning, progressing, choosing and enjoying more on every trip.
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